Good morning and welcome back to the A2Z Podcast! This week Zack and I are doing an audit: when it comes to coaching and running a business, how do we improve? What does that look like? How do we fit in the fitness market on a local scale (for me and my brick-and-mortar) or a global scale (for Zack who pumps out online content)? We discuss how we navigate our respective businesses and look to make improvements. Next, we talk content creation and how, what, and why we approach content creation in our own, unique ways. Grab a beer and enjoy!